Our parent company, Grasshoppers organized Ourchive, a unique exhibition of bootleg concepts. The purpose for the event was simple: bring out the socially sensitive side of advertising with creativity.
Our creative team worked tirelessly to achieve perfection in the ad panels. At the event, an exclusive set of 50 panels showcased socially relevant issues, including subjects such as deforestation, child labor, child trafficking, women trafficking, eve teasing, rape, abortion etc.
There was also a provision for sale of the panels, the proceeds of which were given to the Child and Women Care Society, an NGO that works towards the upliftment of women and children across the nation.
The event was a roaring success, with many eminent personalities from the advertising fraternity, corporate honchos and NGOs in attendance. We received coverage on more than 30 media platforms, including CNN-IBN, Times of India, Hindustan Times and The Hindu.
All in all, the event was a reminder that even in our busy schedules, it is important to take out the time to give something back to the world.