CASESTUDIES

CREATIVEEXECUTIONS

SOCIALINITIATIVES

CASE STUDIES

Gramin
UNICEF Shiksha Mela

An exhibition on the education scenario in India, Shiksha Mela explored the question of how to ensure #EveryChildLearns and transitions from pre-primary all the way through quality education. With the help of experiential display of the educational hierarchies, barriers and state-wise interventions, the space design was conceptualized to give a real-life ambience to each section through 3D elements and props, which helped the dignitaries and donors, present at the event, to understand the educational challenges/achievements in a more interactive and contextual manner.

Location : India Habitat Centre, New Delhi

Duration : May 24, 2018

Organization : UNICEF in association with the Ministry of Human Resource
Development (MHRD), GOI



Gramin
Satyagraha se Swachhagraha – A journey towards ODF India

The project was about the conceptualization of a special volume (120 pager Coffee Table Book), launched by Prime Minister Narendra Modi, and developed for UNICEF and the Ministry of Drinking Water and Sanitation (MDWS). It was a compilation of photo stories, on-ground initiatives and a narrative of selfless contributions made by millions of Swachhagrahis, who stood out as citizen volunteers for the cause of making India Open Defecation Free. Following the footsteps of Mahatma Gandhi they brought about a revolution which was marked as Satyagraha se Swachhagraha.

Location of the Event : Champaran, Bihar

Date of the Event : April 10, 2018

Organization : UNICEF and the Ministry of Drinking Water
and Sanitation (MDWS)



Gramin
Expanding the Scale of Emergency Contraception

Through advocacy and innovative communication campaigns, we generated awareness around emergency contraceptives and their usage, to improve accessibility and stimulate demand amongst low income groups.

Location : Rajasthan

Duration : 2004-2008

NGO : PSI

Donor : The William and Flora Hewlett Foundation

Gramin
Condom Social Marketing Program

Using IPC tools, we created demand for and generated awareness around male condoms as a preventive tool against HIV, STIs and unwanted pregnancy.

Location : Rajasthan, MP, Orissa & Chhattisgarh

NGO : PSI

Donor : National AIDS Control Organization (NACO)

Gramin
HIV Test Promotion Through VCTC Vans

Using IPC tools, we created awareness around and motivated the male population to go for the free HIV tests at mobile VCTC vans.

Location : Rajasthan

Duration : 2007

NGO : PSI

Gramin
Condom Promotion Program

Using two creative campaigns with strategic messaging to reach out to various factions of the rural population, we increased condom usage in rural areas.

Location : UP, MP & Maharashtra

NGO : HLFPPT

Donor : NRHM & NACO

Gramin
Promoting Birth Spacing

Using interactive methods, we increased awareness around contraceptive usage and the importance of inter-spousal communication for the purpose of maternal and child health.

Location : Eleven districts in Bihar & Jharkhand

Duration : 2008-2010

NGO : PSI

Donor: The David and Lucile Packard Foundation

Gramin
Safe Abortion Care Services

Campaigning to reduce maternal mortality and PPH, we helped create awareness around abortion practices, services, benefits and laws and built confidence in abortion services.

Location : Aurangabad, Maharashtra

Duration : 2008-ongoing

Gramin
Sanitation and Oral Rehydration

With the aim of reducing diarrheal deaths in infants, we built awareness around hand-washing, oral rehydration and treatment of drinking water and actively challenged ongoing practices.

Duration : 2011

Donor: USAID India