CASESTUDIES

CREATIVEEXECUTIONS

SOCIALINITIATIVES

CASE STUDIES

Gramin
Expanding the Scale of Emergency Contraception

Through advocacy and innovative communication campaigns, we generated awareness around emergency contraceptives and their usage, to improve accessibility and stimulate demand amongst low income groups.

Location : Rajasthan

Duration : 2004-2008

NGO : PSI

Donor : The William and Flora Hewlett Foundation

Gramin
Condom Social Marketing Program

Using IPC tools, we created demand for and generated awareness around male condoms as a preventive tool against HIV, STIs and unwanted pregnancy.

Location : Rajasthan, MP, Orissa & Chhattisgarh

NGO : PSI

Donor : National AIDS Control Organization (NACO)

Gramin
HIV Test Promotion Through VCTC Vans

Using IPC tools, we created awareness around and motivated the male population to go for the free HIV tests at mobile VCTC vans.

Location : Rajasthan

Duration : 2007

NGO : PSI

Gramin
Condom Promotion Program

Using two creative campaigns with strategic messaging to reach out to various factions of the rural population, we increased condom usage in rural areas.

Location : UP, MP & Maharashtra

NGO : HLFPPT

Donor : NRHM & NACO

Gramin
Promoting Birth Spacing

Using interactive methods, we increased awareness around contraceptive usage and the importance of inter-spousal communication for the purpose of maternal and child health.

Location : Eleven districts in Bihar & Jharkhand

Duration : 2008-2010

NGO : PSI

Donor: The David and Lucile Packard Foundation

Gramin
Sanitation and Oral Rehydration

With the aim of reducing diarrheal deaths in infants, we built awareness around hand-washing, oral rehydration and treatment of drinking water and actively challenged ongoing practices.

Duration : 2011

Donor: USAID India